E-Commerce & Online Valuation Multiples
In shortE-Commerce & Online businesses trade around a median SDE multiple of 3.4× and a median EBITDA multiple of 5×, with most transactions between 2.5× and 4.6× of SDE. These figures are an illustrative model pending verified ExitToBuy comps.
Median SDE multiple
3.4×Illustrative
Seller's Discretionary Earnings
ExitToBuy illustrative model (pending verified comps) · as of Jun 30, 2026
Median EBITDA multiple
5×Illustrative
Earnings before ITDA
ExitToBuy illustrative model (pending verified comps) · as of Jun 30, 2026
Verified transactions
—Illustrative
no verified comps yet
ExitToBuy illustrative model (pending verified comps) · as of Jun 30, 2026
Multiple ranges
| Metric | Low | Median | High |
|---|---|---|---|
| SDE multiple | 2.5× | 3.4× | 4.6× |
| EBITDA multiple | 3.8× | 5× | 6.8× |
Cite this data
ExitToBuy, "E-Commerce & Online Valuation Multiples" (ExitToBuy illustrative model (pending verified comps), as of 2026-06-30). https://exittobuy.com/valuation/multiples/e-commerce-and-online/
Methodology
Multiples are calculated from closed-transaction data, expressed as a multiple of Seller's Discretionary Earnings (SDE) for owner-operated businesses and EBITDA for manager-run businesses. Every figure carries its source and as-of date. Where verified ExitToBuy comps are not yet available, figures are marked illustrative and are excluded from search indexing until confirmed by real transactions.