1. Prepare before you list
Buyers pay for clarity. Clean financials, documented processes, and a business that does not depend entirely on you raise both the price and the odds of closing. Start 12–24 months before you intend to sell.
2. Get a defensible valuation
Price on normalized earnings and a market multiple for your sector, grounded in real comparable transactions. A defensible price attracts serious buyers; an aspirational one draws tire-kickers and stalls.
3. Market confidentially
Most owners cannot afford for staff, customers or competitors to learn the business is for sale. A blind teaser, an NDA, and details released only to verified buyers protect the business while it is on the market.
4. Negotiate and close
Expect a letter of intent, a diligence period, and final agreements. A seller note can widen your buyer pool and signal confidence. Funds close through licensed escrow, released on mutual confirmation.